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Rolls Royce redefines luxury with these 3 new customized models

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Rolls Royce rolled out their bespoke models at the New York International Auto Show. These latest 2015 offerings come with heavy customization and tweaks to suit its customers' desires. These tweaks include custom paint combinations along with eye-catching interior accents and can add a 30% premium to the price of the car.

Produced by Jason Gaines. Video courtesy of Associated Press.

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